Tata Elxsi, a key player in the design and technology services sector, has announced a strategic partnership with Qualcomm Technologies, Inc., aimed at accelerating the adoption of Software-Defined Vehicles (SDVs). This collaboration is set to leverage Qualcomm's Snapdragon Digital Chassis solutions for cloud-native application development within the automotive industry, marking a significant step towards next-generation mobility solutions.
During the upcoming Consumer Electronics Show (CES) 2025 in Las Vegas, Tata Elxsi will present a live demonstration of its AVENIR™ SDV suite of solutions, integrated with Qualcomm’s Snapdragon Ride Flex System on Chip (SoC). This showcase will illustrate a cloud-native and virtualized approach to automotive software development, specifically designed for passenger, commercial, and off-highway vehicle segments.
The collaboration entails the development of virtual electronic control units (ECUs) using Snapdragon virtual system-on-chips. By employing these VSoCs, Tata Elxsi aims to transform the SDV development process, enabling research and development teams to enhance software development and validation while minimising reliance on the availability of physical hardware. This strategic move seeks to streamline product development lifecycles, allowing advanced mobility solutions to reach the marketplace more rapidly and efficiently.
Shaju S, Vice President and Head of Tata Elxsi’s Transportation Business Unit, highlighted the implications of this partnership, stating, "Our planned work with Qualcomm Technologies reflects Tata Elxsi's leadership and investments in SDV technologies and the future of cloud-native automotive software development." He emphasised that the AVENIR suite, combined with Snapdragon Digital Chassis solutions, provides a robust, scalable foundation for automakers to innovate and advance in the realm of SDVs.
Qualcomm's perspective on this technology collaboration was expressed by Laxmi Rayapudi, Vice President of Automotive Software Product Management, who noted, "Tata Elxsi's demonstration of enabling Snapdragon virtual SoCs for early development in a cloud-native environment leveraging their AVENIR SDV suite offers the developer community a cost effective, early access to target hardware and reduces time to market for new application development." This approach not only fosters innovation in pre-and post-production software development but also facilitates ongoing feature updates throughout a vehicle's lifecycle, enhancing the consumer experience and new business models.
Founded in 1989, Tata Elxsi stands out in the global market for its design and technology services spanning various industries, including Automotive, Media and Telecom, Healthcare, and Transportation. The company collaborates with leading Original Equipment Manufacturers (OEMs) and suppliers, offering extensive research, design, and product engineering services. Its expertise encompasses Autonomous, Electric, and Connected vehicle technologies, complemented by a robust network of global design studios, development centres, offices, and a dedicated workforce exceeding 13,000 engineers and specialists.
The CES 2025 event is poised to serve as a significant platform for Tata Elxsi and Qualcomm to demonstrate their commitment to advancing the automotive industry's transition towards cloud-native solutions and the future of mobility.
Source: Noah Wire Services