The automotive industry is poised for significant transformation as it approaches 2025, and Team Velocity is preparing to host the inaugural Automotive Leadership Roundtable (ALR) on January 9, 2025. This groundbreaking event will be live-streamed, allowing industry leaders, innovators, and decision-makers to engage in discussions about the urgent challenges currently facing the sector.
During the roundtable, participants will delve into key issues such as shifting customer expectations, the ongoing digital transformation of automotive retail, and the emerging direct-to-consumer (DTC) business models that are reshaping how vehicles are marketed and sold. The ALR aims to provide a platform for executives to explore strategic solutions and innovative pathways in navigating the complex landscape of automotive retail, marketing, and technology.
A pivotal focus of the event will be the trend of fragmentation in technology systems that can disrupt the customer journey and erode trust. Industry experts will discuss the vital need for integrated tech stacks, which can unify tools like Customer Data Platforms (CDPs) and Customer Experience Platforms (CXPs) to create a seamless and frictionless experience across all consumer touchpoints. Such integration is expected to enhance customer loyalty, a critical factor for success as the industry evolves.
Moreover, ALR will examine how data and artificial intelligence (AI) can significantly enhance customer experiences. With today’s car buyers expecting personalised interactions, the use of real-time data to predict consumer behaviour, optimise sales funnels, and implement hyper-targeted marketing strategies will be key discussion points. Experts will evaluate how to leverage these technologies to drive engagement and conversions in a rapidly changing market landscape.
Another pressing issue on the agenda is the challenge posed by DTC disruptors such as Amazon and Carvana, which are altering the competitive dynamics of the automotive market with their emphasis on speed, transparency, and customer convenience. Panelists will explore how integrated retailing technology, digital showrooms, and flexible delivery options can help traditional dealerships adapt to these changes, elevate customer experiences, and foster brand loyalty.
David Boice, co-founder and CEO at Team Velocity, expressed enthusiasm for the upcoming event, stating, “We’re thrilled to bring together some of the brightest minds in the industry for the first-ever live Automotive Leadership Roundtable. This event is a unique opportunity to explore the challenges and opportunities shaping automotive retail in 2025 and beyond. I’m excited for the insights our panelists will share and the conversations this event will spark.”
The event will be hosted by Yossi Levi, founder and CEO at Car Dealership Guy, and will feature a panel of esteemed industry leaders including Brian Benstock, general manager and vice president at Paragon Honda and Paragon Acura; Lindsay Lee, senior manager at Toyota Motor North America; Patricia Muyshondt, CMO at Sames Auto Group; Dean Stoneley, CEO at FordDirect; and Lynne Hudson, marketing director at Toyota of Tampa Bay and Sun Toyota.
For those interested in more information or updates regarding the Automotive Leadership Roundtable, further details can be found on Team Velocity's official event page.
Source: Noah Wire Services