Currys, a prominent electrical products retailer in Europe, is embarking on an ambitious initiative to further develop its channel business, which has a legacy of over 30 years in collaboration with channel partners. This strategic direction follows the merger in 2014 between Dixons Retail and Carphone Warehouse, which allowed Currys to expand its footprint not only in the communications sector but also in diverse technology solutions.
Under the leadership of Director Dean Kramer, Currys Business is actively working to broaden its offerings for resellers and IT service providers, providing access to an extensive portfolio of over 30,000 products. This B2B portfolio aims to equip small and medium-sized businesses with comprehensive technology solutions that encompass mobile connectivity, broadband, IT hardware, accessories, and energy services. Notably, Currys has established a five-year partnership with Fidelity Energy, aimed at delivering business energy solutions alongside its technology offerings.
In his comments regarding future directions, Kramer highlighted the rising demand for technology upgrades, specifically mentioning the transition to Windows 11 as a significant area of interest for businesses. He stated, “We see big demand for upgrading to Windows 11 because Windows 10 support will end next October, and for services such as mobile device management and security.” Kramer further elaborated on Currys’s intention to provide comprehensive support to businesses in these pivotal areas, alongside cost-saving services that include broadband and utilities.
Currys Business has designed multiple channels through which partners can engage with its range of products and support services. Central to this is a dedicated service and support centre located in Poole, which primarily caters to over 200 mobile and mobile connectivity partners. In addition, the company utilises its online platform for interactions and has established a network of 54 business hubs situated throughout its retail estate.
Despite these existing channels, there is an acknowledgement from Kramer that the integration across these various platforms remains in progress. He expressed a commitment to standardising the offerings available across all touchpoints to create a more cohesive experience for partners. “The main one is our office in Poole, where our account management teams have established existing partner relationships,” he noted. “We’re still adding to that through our own website and 54 business hubs out in our store estate.”
As technology continues to evolve and businesses increasingly look to integrate more diverse solutions, Currys is positioning itself as a versatile provider capable of meeting the current and future demands of its partners. The company's ongoing efforts to enhance its channel business signify its intent to maintain relevance in an ever-changing landscape marked by technological advancement and the automation of business practices.
Source: Noah Wire Services