Commerce media company Fluent has recently expanded its retail media network by incorporating a diverse array of brands, which now includes prominent names such as Fanatics, Forever 21, Belk, Bealls Florida, Hammacher Schlemmer, the ticketing platform Vivid Seats, and Barnes & Noble College. This strategic move is aimed at enhancing the advertising capabilities of these brands, allowing them to offer non-endemic advertising across their respective websites and mobile applications.
By leveraging Fluent’s first-party identity graph and AI-driven algorithms, the newly integrated brands can ensure that advertising content is relevant to consumers, thereby improving user experience. These advancements are expected to enable partner companies to deliver personalized offers, fostering greater brand loyalty among customers while simultaneously creating a new revenue stream.
Tim Lukens, President of Commerce Media Solutions at Fluent, highlighted the significance of this partnership. “We’re proud to work with such an impressive roster of media partners across retail, grocery, ticketing, quick service restaurants and other emerging verticals,” Lukens stated, as reported by Retail TouchPoints. He further elaborated that the growing media network, which now facilitates over 100 million annual transactions, is designed to maximise revenue opportunities for advertising partners, elevate conversion rates, and create more meaningful consumer experiences.
The move underscores the increasing importance of AI automation and personalised advertising in the retail sector, showcasing how companies are adapting to technological innovations to meet evolving consumer expectations.
Source: Noah Wire Services