In a significant move aimed at reshaping the future of mobility, Hyundai Motor Group has announced a strategic partnership with NVIDIA, the collaboration formalised during an event in Las Vegas, Nevada, on January 9, 2025. The partnership seeks to advance the development of cutting-edge artificial intelligence (AI) technologies, focusing on applications within Hyundai's extensive value chain.
Hyundai Motor Group's executive vice president and head of the Global Strategy Office, Heung-Soo Kim, highlighted that the partnership reflects the company's commitment to innovation. Kim stated, “Hyundai Motor Group is exploring innovative approaches with AI technologies in various fields such as robotics, autonomous driving, and smart factory,” emphasising the Group's vision of becoming a leader in AI-empowered mobility innovation.
Through this collaboration, Hyundai is set to leverage NVIDIA's accelerated computing capabilities and AI Enterprise software. This technology will enable Hyundai to efficiently manage the large volumes of data required for the development and training of their AI models across various applications. Central to this initiative is the utilisation of the NVIDIA Omniverse platform, which allows Hyundai to construct digital twin applications. This technology is vital for simulating factory operations and optimising manufacturing processes, thereby enhancing efficiency, improving product quality, and reducing costs.
Rishi Dhall, NVIDIA’s vice president of Automotive, remarked, “Accelerated computing, generative AI, and Omniverse are unlocking a new era of mobility.” Dhall indicated that this partnership would contribute to creating safer and more intelligent vehicles, streamline manufacturing processes, and deploy advanced robotics to foster a smarter digital workplace.
In addition to manufacturing advancements, the partnership will also focus on the development of AI-powered robotics. Hyundai plans to utilise NVIDIA's Isaac robotics platform to create and safely deploy autonomous robots. Furthermore, the two companies will collaborate on constructing virtual simulation environments that will facilitate the safe development of autonomous driving systems and robotic mechanisms.
The strategic alliance is also part of Hyundai's broader strategy to increase its domestic investments by 19 per cent, projecting a record high investment of 24.3 trillion won (approximately $16.65 billion) in 2025. This significant financial commitment aims to secure Hyundai's future growth amid ongoing economic uncertainties.
As the partnership unfolds, both Hyundai and NVIDIA are expected to announce further initiatives that will expand their collaborative efforts, promising a future enriched with advanced AI applications in the automotive sector and beyond. For updated information on these developments, stakeholders may visit the official Hyundai Motor Group website.
Source: Noah Wire Services