The forthcoming LEAD summit, jointly organised by the Advertising Association, the Institute of Practitioners in Advertising (IPA), and the Incorporated Society of British Advertisers (ISBA), is set to take place at the Queen Elizabeth II Centre, located near the heart of the UK Parliament. Scheduled for 2025, the event will be inaugurated by Sir Chris Bryant, the Minister for Digital, Culture, Media and Sport, who is expected to outline the government's strategic plans pertaining to the creative sector.
In addition to Sir Chris Bryant, this year’s summit will feature a diverse array of speakers, including notable figures such as Absolute Radio presenter Matt Forde, Sky News journalist Beth Rigby, and Catherine Kehoe from Nationwide. Representatives from Google, including Dyana Najdi, and industry professionals like Miranda Hipwell from Adam&EveDDB, and Emma Hardie from Aardman will also contribute their insights.
Stephen Woodford, CEO of the Advertising Association, emphasised the summit's focus by stating, “This year’s summit will be packed with political and business insights, and vital discussions on issues ranging from economic growth to AI, brand safety to trust.” The discussions are expected to span critical topics such as the role of advertising in the political landscape of the UK, the significance of the creative industries to the national economy, and the impact of artificial intelligence on these sectors.
As the event draws closer, stakeholders across various industries are keenly anticipating the exchange of ideas that will shape the future of advertising and creative practices in the UK, particularly in relation to emerging technologies and their implementation in business strategies.
Source: Noah Wire Services