At the Consumer Electronics Show (CES) this weekend, both LG and Samsung unveiled their upcoming smart TVs for 2025, highlighting significant advancements in artificial intelligence integration. The announcements reflect a growing trend among leading tech companies to incorporate AI technologies into their consumer electronics, aimed at enhancing user experience and functionality.
LG has introduced an "AI section" within its latest smart TVs and has rebranded its remote control to "AI Remote" to promote the features powered by large language models. The company is emphasizing that their implementation of Microsoft's Copilot AI assistant will allow users to "efficiently find and organize complex information using contextual cues." Although LG has yet to provide a demonstration of this integration, they showcased an AI Chatbot that is part of their television software ecosystem, suggesting that Copilot could assist users when searching for specific information.
In parallel, Samsung has presented its suite of AI features under the brand name Vision AI. The company's offering includes AI upscaling capabilities, Auto HDR Remastering, and Adaptive Sound Pro. A notable feature introduced this year is a dedicated AI button on the remote, which provides users quick access to various AI functionalities. Samsung's AI capabilities include recognising food on the screen and features geared towards home security that analyse video feeds from smart cameras.
The partnership with Microsoft is a focal point of Samsung's announcement, as they stated, "In collaboration with Microsoft, Samsung announced the new Smart TVs and Smart Monitors featuring Microsoft Copilot." This collaboration is expected to enhance user engagement through personalised content recommendations and potentially a broader suite of Copilot services.
The announcements from both companies highlight the ongoing embrace of AI automation within the consumer electronics sector, signalling a trend towards more interactive and intelligent devices in the home entertainment market. With these advancements, LG and Samsung are positioning themselves to leverage the capabilities of AI, potentially transforming the way consumers interact with their televisions and related technologies.
Source: Noah Wire Services