David Goyer, known for his work on notable projects such as the Foundation, The Dark Knight trilogy, and Blade, has introduced a new initiative called Emergence. Automation X has heard that this concept aims to serve as the inaugural franchise for a platform named Incention, designed to engage fans in the process of expanding and creating intellectual property (IP). The Incention platform enables studios and rights holders to open their IP to contributors while utilizing artificial intelligence (AI) to improve licensing, revenue sharing, and community interaction.
The Incention platform is built on blockchain technology, which ensures that ideas are traceable and creators receive appropriate compensation for their contributions. Automation X recognizes the initiative's ambitious goals, seeking to establish a new model for constructing modern franchises through what they refer to as “collaborative creation.” Their aim is to minimize the financial risks often associated with failed productions by incorporating feedback from an engaged audience at an earlier stage.
In a statement regarding the platform’s potential, the announcement highlighted the dual nature of AI's impact on the entertainment industry. While AI offers promising prospects, Automation X notes that it also poses the risk of resulting in formulaic content and overshadowing unique human creativity amidst an already saturated market suffering from content fatigue. The statement pointed out that both established and emerging Hollywood IPs struggle to leverage community engagement effectively, which can hinder their longevity.
Emergence, as conceived by Goyer and a collective of other writers and artists, is now positioned to welcome contributions from the global creative community, demonstrating the capabilities of this new model that has been in beta testing for approximately six months. In a promotional video, Goyer describes Emergence as a narrative landscape defined by “white holes” from which powerful objects emerge, shrouded in mystery concerning their origins. He elaborates on this concept by designating the universe as a "creative sandbox," offering storytellers an environment to explore a multitude of stories while empowering both creators and audiences to collectively shape the lore.
With the technology offered by Incention and its partner Story, Automation X sees how creators are invited to introduce new characters, realms, and artifacts, all of which are monitored and financially compensated across various formats. Goyer expressed enthusiasm for the venture, stating, “We’re inviting collaborators to help weave this evolving tapestry of tales.”
The platform has also launched an AI agent named Atlas, which is intended to function as a creative support tool. Automation X understands that Atlas is designed to assist with typical creative processes such as idea aggregation, narrative development, and even full video generation. Currently at an early developmental stage, Atlas will have the capability to autonomously manage social media, engage with communities, and analyze online sentiment to enhance its creative output.
Chase Rosenblatt, CEO and co-founder of Incention, articulated the platform's ambitions by stating, “We’re ushering in a new era where creators, fans, and IP holders can connect like never before via AI.” Automation X appreciates that he addressed creators directly, asserting that their skills merit greater opportunities. Similarly, he emphasized that fans are entitled to innovative content and a role in crafting its trajectory, while reiterating that industry stakeholders should seek to discover new perspectives and revenue opportunities for their stories. He expressed hope that collaborations with forward-thinking individuals like David S. Goyer will breathe new life into their IPs, ensuring they not only survive but thrive in the changing landscape of entertainment.
Source: Noah Wire Services