The emergence of advanced artificial intelligence technologies has significant implications for the media landscape, particularly with the rise of deepfake content. As these sophisticated audio and video forgeries become increasingly prevalent, professionals across various industries are faced with the challenge of verifying the authenticity of the information they encounter. To address this pressing need, Hiya has launched a new tool designed specifically for this purpose: the Deepfake Voice Detector, a Google Chrome browser extension that provides users with the capability to quickly assess the authenticity of media.
The Deepfake Voice Detector utilises AI to evaluate manipulated audio and video content with a claimed accuracy of up to 99%. By analysing voice patterns in content, it offers results in mere seconds, making it particularly useful for businesses, journalists, and individuals navigating a rapidly evolving information ecosystem. Notably, the tool can evaluate as little as one second of audio, demonstrating its efficiency in evaluating potentially compromised materials.
Upon analysis, the extension delivers a "deepfake score" ranging from 0 to 100; a score of 100 signifies an original voice, while a score of 0 indicates the presence of a deepfake. This functionality equips users with a straightforward and rapid method to scrutinise suspicious material directly within their web browser. Designed for use on various platforms, including social media and news websites, the Deepfake Voice Detector aids newsrooms and corporate environments seeking to validate the integrity of content.
Several organisations dedicated to media integrity, such as AFP Fact Check, RTVE.es, the Deepfake Analysis Unit, and TrueMedia.org, have begun incorporating Hiya's technology into their operations. Additionally, Brad Smith, Microsoft’s vice chair and president, has echoed the sentiment that the tool serves as an exemplary instance of "using good AI to combat bad AI."
Kush Parikh, President at Hiya, emphasised the potential dangers associated with deepfake technology, stating, “Deepfake scams can lead employees to share confidential company information or expose critical IT system passwords. The consequences of falling for these scams are immense, especially as vishing is increasingly used with deepfakes to extort or blackmail individuals." Through this timely innovation, Hiya aims to bolster efforts in the fight against misinformation, contributing to a more secure digital environment for individuals and businesses alike.
Source: Noah Wire Services