Swedish artificial intelligence marketing technology startup Big Audience Machine (BAM) has successfully raised €350,000 (approximately 4 million SEK) from esteemed investors, including Antler, Dagg AI, Co-Made, along with the founders of prominent companies such as Acast, Massive Entertainment, and ftrack.
Founded by Adam Chrigström, who previously established Playpilot—a streaming aggregator that gathered 6 million monthly users before its acquisition by Co_Made—BAM is focused on streamlining content creation for small marketing teams. Their AI-driven platform enables users to produce content that is not only on-point but also aligns closely with their brand ethos across a variety of channels.
Chrigström elaborated on the platform’s capabilities, stating, “I’m sure a lot of us have asked ChatGPT to draft content for a newsletter or social media, only to end up with something painfully generic. BAM flips the script by creating a ‘Playbook’ for content creation, built on a deep understanding of the company’s business, customers, and brand. This allows users to then easily create, plan, and publish on-brand content across all channels.” This unique framework is designed to enhance the relevance and branding of generated content.
Johan Billgren, an investor in BAM and one of the founders of Acast, highlighted the challenges faced by small businesses in producing quality content. He stated, “Millions of small businesses struggle to produce high-quality content across all their channels today. While AI can provide some assistance, it’s challenging to create content that truly engages and builds your brand. BAM solves this with a platform that enables small teams to scale their production without compromising on quality.”
Currently, BAM is piloting its service with a select group of customers. The company plans to gradually expand its customer base starting early next year, with a broader launch of its platform anticipated in spring 2025. This venture illustrates a growing trend in the integration of artificial intelligence within marketing, aimed at enhancing efficiency and content quality in a competitive landscape.
Source: Noah Wire Services