Ooredoo Qatar has introduced a new location analytics and intelligence solution named “Ooredoo Flow”, in partnership with the Ministry of Communications and Information Technology (MCIT). Announced on Sunday, this platform leverages the TASMU Platform, which is designed to facilitate smart city solutions, marking a significant step in Qatar’s digital transformation efforts.
Ooredoo Flow is positioned to assist organisations by providing access to anonymised and aggregated data derived from Ooredoo’s extensive 4G and 5G network. The company reports that the platform processes over 200 million data points on a daily basis, capturing insights from more than 4.3 million unique devices. This wealth of information allows businesses to understand vital demographic trends, including age, gender, and commuting habits, which Ooredoo asserts will empower them to make informed decisions while prioritising the privacy of individuals.
In addressing privacy concerns, Ooredoo emphasised its commitment to ethical standards and compliance with Qatari laws and regulations. "Our collaboration with MCIT ensures that Ooredoo Flow is not only a smart and secure solution, but also a crucial tool for advancing our nation's digital transformation," said Sheikh Ali bin Jabor Al Thani, CEO of Ooredoo Qatar, in a statement.
The TASMU Platform, which was launched in 2021, underpins this initiative and integrates with Microsoft's Azure cloud infrastructure. It aims to serve as a comprehensive point of contact for citizens, service providers, and other stakeholders within the smart city ecosystem, thereby driving the adoption of innovative smart solutions across various sectors.
Microsoft, during the launch event, described the TASMU platform as a digital marketplace that enhances the coordination of public services. The platform spans five key sectors: transport, healthcare, logistics, environment, and sports, optimising the efficiency of services provided to the public.
This launch represents a noteworthy advancement in the use of AI automation and location analytics technology for businesses in Qatar, indicating a forward-looking approach towards integrating smart solutions into daily operating practices. As momentum builds behind the adoption of such technologies, the implications for businesses and service delivery in the region appear significant.
Source: Noah Wire Services