In a recent survey conducted by Jobson Optical Research, eyecare professionals (ECPs) provided insights into the increasing integration of digital solutions within their practices. The findings were compiled into a 42-page report that delves into various aspects of digital presence and utilisation in the optical industry.
The survey, which took place in December 2024, highlights that a significant majority of ECPs—87 percent—have established a practice website. The report outlines the reasons practitioners consider essential for maintaining an online presence, although specific motivations were not detailed in the summary provided.
Social media engagement among optical locations was another focus of the report. It examined the types of platforms utilised and the frequency with which posts are made. This aspect underscores the growing importance of digital marketing strategies in reaching potential patients and maintaining a community presence.
Additionally, the report discusses the use of business review sites by ECPs, revealing insights into whether practices designate an individual to monitor these platforms and if there exists a structured protocol for addressing negative feedback from patients. This consideration is particularly relevant in today’s digital age, where online reputation can significantly impact patient perceptions and the overall success of a practice.
The report also notes a distinction in the adoption rate of various digital solutions. While common practices such as emailing and texting patients have widely gained acceptance, other technologies, including inventory management software, dedicated practice applications, and Radio Frequency Identification (RFID) inventory tracking tools, are only beginning to emerge within the industry.
The findings from this survey suggest a notable trend of digital solutions becoming increasingly integral to business practices in the optical sector. The full report is available for purchase, providing a deeper insight into the current landscape and future directions of digital engagement among eyecare professionals.
Source: Noah Wire Services