Adobe and Box have announced a new partnership that will enhance the capabilities of Box’s Intelligent Content Management platform by integrating Adobe Express, which is powered by Firefly AI. This strategic collaboration aims to improve how businesses create, edit, and manage digital media securely within the Box environment.
As part of this integration, Adobe Express has been designated as the default image editor for all Box users, allowing them to edit and create visual content without navigating away from the Box platform. The tools provided by Firefly AI are designed with a focus on commercial safety, enabling enterprises to leverage advanced features in a secure environment.
Speaking about the partnership, Aaron Levie, CEO of Box, stated, “As enterprises increase the amount of content they’re creating, Box is leveraging AI in our secure ecosystem to fuel collaboration, reduce content sprawl and manage risk. We’re excited to partner with Adobe Express to enhance what we can offer with the world’s best creative tools and AI that’s commercially safe. As a result, every Box customer and user will have the ability to easily create, collaborate on and securely manage digital media in a single, secure Intelligent Content Management platform.”
The integration offers a variety of new features for users, including the ability to:
- Instantly crop, resize, and edit images.
- Apply filters and adjust opacity.
- Remove objects and backgrounds.
- Add or replace elements in images through Firefly-powered text prompts.
- Automatically save edited files securely within Box.
In addition to these features, Adobe and Box are currently developing further functionalities that aim to expand the editing capabilities available to users. These include generating new images within Box using Firefly AI by either describing visuals or using reference images, as well as video editing functionalities such as trimming, converting to GIFs, and adding captions directly within the Box platform.
This partnership builds on a decade-long collaboration between Adobe and Box, which has continually focused on enhancing productivity for enterprise customers. Existing integrations include managing and editing PDF files using Adobe Acrobat within Box, as well as syncing files between Box and various Adobe offerings like Workfront or Marketo. Furthermore, businesses have been able to store and manage creative assets from Adobe Creative Cloud applications such as Illustrator and InDesign directly within Box.
Numerous joint enterprise customers including BBC Studios, Lionsgate, and Penguin Random House already utilise the combination of Adobe tools within Box for managing and transforming their digital content effectively.
The rollout of the Adobe Express integration is underway for Box enterprise customers. Users will have access to the image editing tools integrated within Box at no additional cost, eliminating the need for a separate Adobe Express subscription, thereby streamlining the user experience and enhancing operational efficiencies in content creation and management.
Source: Noah Wire Services