Apple Inc. is making strides to enhance its AirPods by integrating advanced health-monitoring features and artificial intelligence capabilities, according to a report by Bloomberg columnist Mark Gurman in his “Power On” newsletter. The announcement highlights Apple’s intention to introduce heart rate monitors, temperature sensors, and cameras into the next generation of its wireless earbuds.
These enhancements signal a potential shift in how wearables like AirPods could function, extending beyond audio performance to become comprehensive health-monitoring devices. The primary focus appears to be on incorporating heart rate monitoring, a function already established in the Apple Watch, into the AirPods. Market analysts speculate that these features could debut with the next iteration, likely termed the AirPods Pro.
However, the full rollout of these technologies may take several years, contingent on successful development and regulatory approval. Gurman noted that while Apple is making progress, there remains a possibility that the project may face delays or cancellation.
In September, Apple had introduced a suite of features for the AirPods Pro 2 that included active Hearing Protection and a scientifically validated Hearing Test, both aimed at improving users' audio experience and overall auditory health. These innovations are currently pending approval from health authorities such as the U.S. Food and Drug Administration, with expectations for a launch across more than 100 markets this fall.
The wearables division stands as a significant contributor to Apple’s revenue, with the AirPods playing a crucial role in that growth. In the fiscal fourth quarter, Apple reported a notable $9.04 billion in revenue from its wearables segment. However, it is essential to note that the company's market share in the true wireless stereo segment has seen a considerable decline, dropping from 48.1% in 2019 to 17% more recently.
The stock performance of Apple has reflected investor confidence, with shares rising by 1.88% on a recent Friday to close at $254.49. Year-to-date, Apple’s shares have appreciated by 37.09%, with analysts from firms such as Morgan Stanley, Needham, and Wedbush projecting an average price target of $277.67, indicating a potential increase of 8.74% in value.
As developments continue, the enhancement of the AirPods could intertwine with broader trends in artificial intelligence and health technology, showcasing the potential future applications of wearable devices in everyday life.
Source: Noah Wire Services