At the upcoming ISE 2025 event, taking place on 4 February, Brian Solis, a prominent digital analyst and author, will deliver the opening keynote address, focusing on the integration of artificial intelligence (AI) within the business landscape. The session is scheduled for 13:00 to 13:45 in Room CC4.1 and is open to all attendees at no charge.
Solis has emphasised that there is no definitive roadmap for effectively integrating AI into business processes. Instead, he advocates for a proactive, curious, and innovative approach to unlock the full potential of AI technologies. Speaking to the publication “Installation,” Solis noted the critical need to revive and cultivate ‘soft skills’—such as curiosity, imagination, and creativity—that are often sidelined in structured environments. He believes these skills play a vital role in guiding individuals and organisations as they navigate the complexities of AI adoption.
As the Head of Global Innovation at ServiceNow, a cloud-based platform, Solis holds a prestigious position in the technology sector and has been recognised as a ‘Top AI Leader’ for 2024 by Rethink Retail. His insights span the intersection of technology, business, and culture, and he plans to share his vision on how the professional audio-visual (pro AV) and systems integration industries can harness the latest developments in AI for transformative change.
Solis anticipates that AI will significantly alter job roles across all levels of organisations, from CEOs to entry-level employees. He encourages a paradigm shift, urging individuals to view AI not as a competitor but as an augmentation tool. By doing so, individuals and teams can enhance their capabilities and creativity, allowing them to tackle tasks that were previously seen as unattainable.
The session provides an opportunity for participants to engage with cutting-edge thoughts on AI and its potential impacts on business practices, underscoring the importance of adaptability and forward-thinking in the face of technological advancements. For additional information on Brian Solis and his keynote address at ISE 2025, attendees are encouraged to visit the ISE official website.
Source: Noah Wire Services