Reddit has unveiled a series of innovative marketing tools designed to enhance advertiser engagement and improve platform navigation for users, a move that was announced during the Consumer Electronics Show (CES) 2025. This latest initiative includes the rollout of Reddit Pro Trends, a trend analysis tool, alongside a new advertising format called AMA Ads, which leverages the platform’s popular “Ask Me Anything” (AMA) sessions.
The Reddit Pro Trends tool aims to empower marketers by providing a free, real-time analysis of trends on the platform. Utilising natural language processing and advanced artificial intelligence technologies, it can identify over 100,000 “smart” keywords from user conversations. This capability allows advertisers to discern context, ensuring they effectively target discussions, whether they pertain to the fruit "apple" or the technology company Apple. Notable brands, such as the NBA and Wayfair, have participated in beta testing of the tool, showcasing its ability to monitor both immediate and long-lasting trends.
In addition to the trend analysis tool, Reddit has introduced AMA Ads, which facilitate the integration of paid media into the much-loved AMA sessions. This new ad format aims to help brands connect authentically with the requisite communities without disrupting the seamless user experience that defines AMAs. Smaller brands like Yes Milady have started utilising these tools to target niche audiences, notably vegan communities, indicating a growing interest among brands to refine their advertising strategies within Reddit's unique ecosystem.
These updates reflect Reddit's broader objective of enhancing content analysis and bolstering brand safety standards. Over the past two years, the platform has significantly invested in artificial intelligence, acquiring companies such as Memorable AI and Spiketrap. These acquisitions have been critical in advancing Reddit’s capabilities in audience insights and targeted advertising. As a result, advertisers gain a more comprehensive understanding of user conversations, ensuring that ad placements meet brand safety criteria.
Rob Gaige, Reddit’s head of global insights, described Reddit Pro Trends as a transformative tool for advertisers. "It not only shows you where you currently are as a brand but also reveals untapped opportunities," he noted. This new resource will allow advertisers to identify pertinent subreddits, refine their advertising strategies, and explore novel engagement methods.
While giants like Google, Pinterest, and TikTok have offered trend-tracking tools for marketers, Reddit’s focus on text-centric analysis provides a distinct advantage. Given its user base thrives on in-depth, conversational content, the platform is poised to deliver unparalleled insights into the genuine and often unfiltered discussions occurring within its communities.
Source: Noah Wire Services